Calculator 03 / Advertising threshold

Break-even ROAS calculator.

Find the ROAS your actual contribution margin can support, not a borrowed industry benchmark.

Revenue and costs

Order revenue

Product cost

Packaging

Fulfillment + shipping

Percentage fees (%)

Fixed fees

Expected return losses

Other non-ad costs

Target margin (%)

Current ad spend

Break-even ROAS permits zero profit. Target ROAS reserves the margin you select, so it is always stricter when a positive target is achievable.

Target max ad spend = revenue − non-ad costs − target profit